Howards Storage World is pleased to announce that it is officially out of Voluntary Administration with Deloitte securing a sale of the business and its importing company to dual companies My Home Storage Pty Ltd and Store Trade Pty Ltd. This applies to the Company store operations and main importing company. Franchised stores were never affected by the administration process.
CEO of My Home Storage Pty Ltd and Store Trade Pty Ltd, Mr Enayat Ghiasi has purchased the assets, brand name and ongoing Howards Storage World business. Having held a number of management positions in Sportland Group, one of the largest sports and lifestyle retail groups in the UAE, Mr Ghiasi is a highly experienced retailer with international and local retail and franchise experience. He will now assume full responsibility for the management of Howards Storage World. Mr Ghiasi has appointed Ron Pugsley, also the franchisee of Howards Storage World South Wharf with seven years store experience, as Chief Operating Officer.
According to Pugsley, “Customers will be seeing more great time and space saving products from Howards Storage World and we will be doing everything possible to make their lives easier.”
As a result of restructuring leading up to the sale and Mr Ghiasi’s acquisition of the business, over 160 jobs have been retained and a notable 46 of the original 58 Howards Storage World stores will continue to trade.
At Howards, we believe the franchise structure upon which the business was built, gives Howards Storage World a unique advantage, as stores are invested in the overall profitability of the company.
Once again a viable business, we currently seek to grow the Howards Storage World brand now that our own house has been reorganised. Together with our franchisees we look forward to a return of the Howards Storage World that has been so well supported and loved since its inception in 1997.