In her twenties, the lights of the city drew Peita into a fast-paced environment of advertising and media where she spent well over twenty years in sales.
Now a wife and mother, with encouragement from friends and family, Peita set out on an adventure that would take her back to her roots and her belief in zero waste; doing what’s right for our family, our community and the environment we live in. However, the truly defining moment was when Peita watched two minutes of an unbearable documentary on human trafficking that rocked Peita to her core. It motivated her to register the business and start The Swag business (Sway International). This was the start of Peita’s journey to make a small step towards making a difference in caring for our planet. The Swag provides regular donations to help people trapped in human trafficking.
Peita discovered when fruit and veggies are sealed in plastic, the condensation inside the bag or container results in nutrients leaving the fresh produce. Each hour or day it’s trapped in plastic it’s dying quicker and loosing nutrients, it’s suffocating in the plastic.
After years of trial and error, research, development, design, company set-up, trademarks and patents The Swag business was born in August 2016. The Swag is a non-toxic, environmentally-friendly, sustainable, machine-washable, breathable bag, meaning fruit & veggies stay fresher for much longer – naturally!
On the 24th of August 2016, Peita launched The Swag through her personal Facebook account using a basic video. This video quickly became very popular, very quickly. Within the first hour Peita had over sixty orders, mostly from complete strangers who had viewed and shared the video. These people had clearly identified with the problem of wasting fresh produce and fully embraced the solution Peita had developed.
The Swags Patented 3-layer design allows the fresh produce inside the bag to breathe and hydrate so it stays fresh and nutrient rich for much longer. All three layers are made from 100% unbleached, unseeded cotton which after doing research, Peita believes is by the safest material to have in contact with our food. Swag international has been granted patents for The Swag in Australia, South Africa, USA and has ten international patents pending.
Peita and her team are incredibly proud The Swag bags are built to last years, in line with their zero-waste philosophy. The Swag also removes toxic plastic from around food, therefore helping customers and their families become healthier, not to mention saving them money…. in fact, approximately $1,400 per annum in food waste for the average Aussie family.
The Swag is ethically manufactured in India by hand and with love. The Swag manufacturer is monitored yearly by SEDEX to ensure people involved in the entire supply chain are ethically treated.
Since July 2018 a portion of every Swag product sold goes to Destiny Rescue, rescuing children from human trafficking.
In July 2018, Swag Australia scored a deal with The Richards group on Channel Ten’s program Shark Tank and was a finalist of Westpac’s Businesses of Tomorrow in 2016.
In October 2018, Swag Australia became a proud partner of 1 Million Women in the fight against climate change.
Even though Swag Australia’s products are built to last, when they finally come to the end of their life, they can simply be composted or dug into the earth, where the worms and bacteria will break them down within months, with zero impact on our beautiful earth and wildlife.